Approved for 4 CEU/PDA for NCCAOM and most states’ recertification
Note: This is the ONLINE version of this class, all class materials will be provided in your online account.
IN A HURRY? PLEASE NOTE - THIS COURSE, Marketing Plans 101 FULL COURSE - ONLINE, WILL NOT LOAD AUTOMATICALLY TO YOUR MY ACCOUNT PAGE - IT MUST BE LOADED MANUALLY. IF YOU ARE TRYING TO ORDER OR TAKE THIS COURSE IN THE EVENING OR OVER A WEEKEND, PLEASE BEAR IN MIND THAT IT WILL NOT BE AVAILABLE TO YOU UNTIL OUR CUSTOMER SERVICE STAFF UPDATES YOUR ACCOUNT ON THE NEXT BUSINESS DAY. WE APOLOGIZE FOR ANY INCONVENIENCE.
You could be the best acupuncturist and herbalist in the nation, but without a solid marketing plan, you may never see the success you deserve. Join Greg Sperber in this new, four-part series to strengthen your marketing skills to build your practice and effectively conserve your time, energy, and resources so you may keep your focus on helping patients feel their best.
While this class is arranged into four individual stand-alone sections, we recommend beginning with Section 1: Strategic Position before working through any other section.
Section 1: Strategic Position
The first step in developing a strong marketing plan is to develop your strategic position, or what sets your practice apart from the crowd. Here, Greg breaks down the different types of strategic positions, how customer perceptions are involved, how to effectively analyze your risks and opportunities, and more!
Section 2: Target Markets
Learn how to determine your target market, what demographic factors are involved, and why you should take each generation's issues and perceptions of the world into consideration when developing and strengthening your marketing plan.
Section 3: The Competition
An important part of your marketing plan should always include an evaluation of your competitors. In this class, you'll learn how to find the advantage over your present and future competition as well las how to improve your internal business operations to positively affect your bottom line.
Section 4: Reaching Your Patients
It's difficult to build a successful acupuncture practice if you're unsure of how to effectively reach out to your target patients. Learn how to strengthen your company's message and stragetically use marketing vehicles in order to build your ideal patient base!
RECOMMENDED READING
This book has been assigned to expand upon and complement the material covered in the recorded lectures. As a student in this course you may purchase the following book at a special 10% discount.
Points for Profit
This class is also available in CD/NOTEBOOK format
